X Lifts Global Ban on Crypto Ads, Introduces Paid Partnership Rules for Influencers
X has reversed its prohibition on paid cryptocurrency promotions, enabling influencers to monetize crypto-related content through clearly labeled partnerships. The policy shift excludes the EU, UK, and Australia due to stringent financial advertising regulations in those markets.
Content creators must now disclose paid crypto promotions using X's "Paid Partnership" tag or face potential FTC violations. The MOVE has sparked debate within the crypto community, with some celebrating expanded monetization avenues while others predict a wave of account suspensions on Crypto Twitter.
Concurrently, X is developing Smart Cashtags—a feature that WOULD enable direct trading of stocks and cryptocurrencies on the platform. This development marks a significant pivot from X's June 2024 stance when it banned all financial product advertising, including crypto projects, loans, and investment services.
